And it’s price… well at $498 it really makes a good wheelset great. It’s also wider than many in this price range, good for sure handling. It has a more modern design than most alloy wheels under $1000, notably a full toroid profile on its 30mm deep rim which makes it more aerodynamic than most wheels in the 20-30mm depth range. I rated it as the Best Value in my review of road wheels for climbing and descending and recommended it in a review of alloy upgrade wheelsets as a good option for the non-competitive rider focused on using cycling to get and stay in shape and enjoy riding with friends.
The FLO30 wheelset sold by FLO Cycling is one I’ve recommended in two different reviews.